Articles

Articles

Thanks to Kate Dudding for assembling the following article list.  She collects articles on a variety of topics.  Go directly to her site by clicking on this link.

“A big part of a CEO’s job is to motivate people to reach certain goals. To do that, he or she must engage their emotions, and the key to their hearts is story.”
— Robert McKee, Harvard Business Review, June 2003

The articles below describe various uses of storytelling and business, including:


  1. Storytelling Your Way to a Better Job or a Stronger Start-Up New York Times Magazine (New York, NY), December 12, 2014
  2. Why Your Brain Loves Good Storytelling Harvard Business Review (Cambridge, MA), October 28, 2014
  3. Scientists Study Why Stories Exist Wall Street Journal (New York, NY), April 4, 2014
  4. Tap the Power of Storytelling Forbes (Jersey City, NJ), January 4, 2014
  5. To Persuade People, Tell Them a Story The Wall Street Journal (New York, NY), November 9, 2013
  6. Businesses Can Connect Through Storytelling The Salt Lake Tribune (Salt Lake City, UT), July 29, 2013
  7. A Twist in the Tale The Hindu (Chennai, India), July 6, 2013
  8. A Different Kind of (Business) Storytelling Savannah Now (Savannah, GA), February 19, 2013
  9. Entrepreneurs Who Master Storytelling Win More Forbes (New York, NY), January 25, 2013