Recently Published Articles
Business Articles
-- Robert McKee, Harvard Business Review, June 2003
The articles below describe various uses of storytelling and business, including:
- how the National Institute for Occupational Safety and Health is using storytelling as part of their effective safety training
- how knowledge management expert Stephen Denning used storytelling at the World Bank
- how Kaiser Permanente, Intel, Nestle, Lufthansa, and Samsung are using storytelling for innovative long range planning, marketing and product redesign.
- corporate diversity-training sessions for organizations including Blue Cross and Blue Shield and the University of Minnesota's School of Architecture
Storytelling Workshop Helps Future Lawyers Hone Critical Skills Pittsburgh Post Gazette (Pittsburgh, PA), July 4, 2005
Preaching or Teaching: The Use of Narrative in Safety Training Occupational Hazards (Cleveland, OH), April 13, 2005
Workshop Targets Non-profits Whistler Question (Whistler, British Columbia, Canada), March 17, 2005
Multi-Story Résumé, Higher Profile BusinessWeek (USA), February 2005
The Power of Storytelling California Job Journal (Sacramento, CA), January 29, 2005
Storyteller Shows Health Officials a New Way to Communicate with Alaskans Anchorage Daily News (Anchorage, Alaska), December 7, 2004
Moral of Story is that Stories Build Morale Seattle Times (Seattle, WA), November 17, 2004
A Martian Tale for Earthlings Chicago Tribune (Chicago, IL), October 10, 2004
Tales From Beyond the Cities The New Zealand Herald (Auckland, New Zealand), September 30, 2004
Indian Art of Storytelling Seeps into Boardroom USA Today, September 19, 2004
Storytelling Makes a Comeback in an Unlikely Place Wisconsin Technology Network, September 13, 2004
Tall Tales Told at Civic Center Arizona Sentinel, August, 2004
Across the Land, Plots are Thickening LA Times, July 29, 2004
Storytelling Can Be a Powerful Leadership Tool Seattle Post-Intelligencer, July 12, 2004
The Power Of Design; IDEO Redefined Good Design By Creating Experiences, Not Just Products Business Week, May 17, 2004
Tall Tales: Storytelling as a Management Tool -- Nothing motivates people like a story Computerworld, May 10, 2004
Telling Tales Harvard Business Review, May 1, 2004
Every House Tells a Story The Christian Science Monitor, March 31, 2004
You Can Be a Great Storyteller USA Weekend.com, January 18, 2004
Even in a High-Tech World, Storytellers Can Still Spin a Good Yarn Chicago Tribune Online Edition, July, 2003
Promoting Diversity Through Storytelling Career Journal from THE WALL STREET JOURNAL, July, 2003
Storytelling That Moves People Harvard Business Review, June 1, 2003
For more information about the uses of storytelling in business, see Storytelling in Organizations, a Special Interest Group of the National Storytelling Network.