Connecting & Serving
Businesses and Story Practitioners


The Storytelling in Organizations (SIO) special interest group of the National Storytelling Network brings narrative insights onto the contemporary business scene by documenting and promoting the constructive role and widespread importance of storytelling in corporate, non-profit, small business, education, and other settings.

Join our group to get connected to our monthly SIO Story Lab Calls, where we share stories with application to organizational settings.

Welcome Detours! A Detour Can Sometimes Be Better than the Original Plan

heckelmannby Andrea Heckelmann
One of my clients, in order to expedite the process of installing a new IT program, used an existing platform, rather than creating a new, customized version. After almost a year’s worth of efforts that included several postponed go live dates, management decided to stop the current project and direct the efforts toward creating a new platform. For those involved with the effort in the past year, this decision was very disappointing. It would be difficult to get the team excited about starting the project again, this time with a new platform.
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National Storytelling NetworkStorytelling In Organizations
is a Special Interest Group
of the National Storytelling Network.